Posts Tagged ‘Twitter’

Twitter on the roll

Tuesday, March 23rd, 2010

Twitter is a social networking website that shares what is happening with you, and what you are doing on a daily basis that others may find interesting and some can relate to. You can also follow others that you find interesting, for example: your favorite DJ, Singer, and Actress. It is a great way to see what is going on with your Friends /Family members without feeling the need to contact them if you are short on time for conversation.

With technology improving Twitter has announced that it will be introducing “@anywhere” which is a new podium that will allow partner websites such as Amazon, Bing, Citysearch, Digg and eBay to link to Twitter. This service will give the access to twitter users to send and receive messages while they are browsing through these websites. This means that users will be able to follow related tweets without leaving the site and basically this will allow partners to communicate in a more efficient manner in their conversations and their product positioning with Twitter. @ anywhere can be employed with a few lines of JavaScript code. 

@anywhere is going to decrease communication obstacles across different social media websites and portals. It will allow conversations to flow rather than having to manage so many different characteristics to engage around content.  Right now people can make different comments on each site but they have to repost on twitter. @ anywhere will make it simple for people to share contents and dialogues. 

I think this is a fantastic idea. This service will also help marketers in building their brand reputation and promoting their products. It is a tactic for people to involve themselves in conversations that will make them talk about a product or service that they might not even be aware of. A fact is that consumers tend to purchase products that they find out through word of mouth or that are recommended by others. Reading tweets about a product review that links to the actual page, such as Amazon would enable sales of the product.

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Utilizing Twitter to create Business Relationships

Monday, March 8th, 2010

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Why we use twitter is because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely. With Twitter, you can stay hyper-connected to your friends and always know what they’re doing. Or, you can stop following them any time. You can even set quiet times on Twitter so you’re not interrupted. Twitter puts you in control and becomes a modern antidote to information overload. Twitter is now moving forward to another level in order to create potential business relationships for SMB owners. It is starting to become a good promotional campaign to create new leads for a company, as well as being a cost effective method to market businesses.

Twitter can help create business credibility, market your business and grow your online & offline network. Twitter offers an array of creative options that can enhance the marketing efforts of your business in an efficient manner. First, Twitter can provide a user friendly and effective process of communication between clients and companies so that both parties understand the core values and ethics of each other. Furthermore, it is a rapid approach for sharing high quality content that is essential to consumer needs, as well as the exchange of information about the organization that customers, colleagues and others may be interested to learn about.  You can market your business by publishing your Twitter handle on all direct mailings, email newsletters, blog posts and newsletters through the website and diverse marketing channels. Growing online networks can involve hosting weekly Twitter chats to bring your business community together as well as connecting your Twitter account to LinkedIn and your company website. It may further provide users the opportunity of using the Advanced Search to track down local conversations and also using the Twitter Search to track when potential customers mention a competitor. Additionally, it is a good promotional venue for offering promotions such as coupons to community members for certain business purchases.

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Facebook Steps up to the Twitter Challenge: Tweeting or Feeding

Thursday, August 20th, 2009

friendfeed-twitter-facebookFacebook has plans to buy a web service named FriendFeed, which is similar in functionality to Twitter. FriendFeed allows its users to see what their friends are doing on other social media sites and is apparently bridging the gap between a host of social media applications. FriendFeed could be Facebook’s answer to the Twitter challenge.

Bob Marley sang about a timeless truth that big businesses are facing more every day: “You can’t please all the people all the time.” The folks at Facebook understand that 250 million users is an enormous, and diversified, audience to keep captivate, especially as they have watched millions of their own users join Twitter.  From junior high school kids to major media personalities, so many people are tweeting.

Where is the allure with FriendFeed? The real-time search capability that FriendFeed offers is an attractive feature, not only for its users but also to its soon-to-be parent company, Facebook. More importantly, both companies share similar core values – building technologies based on user feedback and fashioning those technologies to leverage relationships, according to Facebook’s VP Chris Cox. The 12 employee company of FriendFeed is purported to stay intact during and after the merger of the two companies, which should allow for a seamless integration of cultures and technologies. So what’s next for the users of Facebook? Tweeting or Feeding?

Author: David Meacham

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