Small Business I.T. Insider

Google claims it’s new, experimental ultra high-speed broadband network will serve as a playground for developers, giving them the bandwidth they need to dream up next generation, data hungry online apps. But, Google may have other motives for its speedy network as well.

The whole transition from dial up to broadband has brought so much innovation to the internet, and now Google plans to make the delivery process for new applications even more intriguing and deliverable.

There are already concerns with the limitations on Bandwidth as businesses and consumer become more internet dependent.  Internet applications such as video conferencing and telephoning are becoming so popular and accordingly so is the demand for bandwidth . As more businesses adopt internet related practices, traffic jams may take place and could affect the net.  Google’s new super network may address these bandwidth concerns.  As of now, the super network is in an experimental phase as Google looks to see how smaller businesses, consumers and institutions as well as the local government will utilize this high speed access.  While Google promises new enhanced applications to increase the technology system on the net, the super network may also be the answer to the bandwidth troubles that currently face already existing applications.

But Google may also have ulterior motives for its super network.  Google has been a frontier in providing internet services to consumers and stealing away consumer from other carriers.  The new internet based technology, some say, may allow Google the opportunity to take control of internet services in the market as well.  This may be a bit skeptical, but there is no question that a faster-speed super network will displace other carriers, and cause a shift in internet service carriers. 

As the idea is still at its inception, Google has not yet completely figured out how it will deal with information ownership and privacy issues.  Additionally, Google may have to figure out a way to work through the conflicts its new idea may cause with other carriers and providers that form the backbone of internet services and data communication.  Such issues might be determining factors on the success of the super network.
So while the new super highway might provide the promise of new applications, and added support for existing applications, it’s still unclear how Google will address certain issues, and how the new super highway will effect other competitors in the market.  We all know that faster is better, but what will the cost be to the market and consumers is yet to be determined.

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