Hewlett Packard is one of the world’s most flourishing manufacturers of desktop computers, printers, servers, and laptops. With a strong and reputable consumer brand, the company has managed to grow its services and expand to provide services to a large number of businesses. During the first quarter of the company’s development, HP managed to establish a sales growth of 8%. On the other hand, HP has surprised analysts with their declining market performance with their hand-held products including the iPaq Smart Phone. Their sales have dropped $25 million in the first quarter while Apple had a $5.6 billion market growth with their iPhone.
HP has realized that because of the iPhone, Apple has managed to build more intensive relationships with customers. They have accomplished more than three billion software applications through the store which is directed to the iPhone. Now, Apple is looking to repeat this with their latest invention which is the iPad, a tablet computer which was recently launched. Researchers at HP are using this as a motivation key for building the reputation of their hand-held products and have talked about developing software’s and services that will let people print easily from their phones as well as manage and communicate their photos and communications more efficiently with each other through mobile versions of social networks.
It is expected that HP is to offer a smart phone in the coming year that will utilize the latest mobile version of Windows. Already, there is a lot of competition in the cell phone industry and it is a good idea that HP has announced to dedicate more of their focus on other products on the side of the Smartphone category.
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- HP’s Failure in Mobile Phones (nytimes.com)
