The Net Generation, commonly referred to as the Net Gen, is a generation of young people who have never known life without the internet. Information Technology is a way of life for this generation. Exposure to IT begins very young; children age six or younger spend an average of two hours each day using screen media (TV, videos, computers, video games), which nearly equals the amount of time they spend playing outside. Over two million American children six to seventeen have their own Web site.
With Technology at their fingertips allowing them to access people, information, products and ideas from across the globe; the Net Generation is the new face of American business. Entrepreneurialism is on the rise and has become a trend amongst this generation and the many to follow. In a survey conducted by the Kauffman Foundation of 2,400 young people, 4 out of ten said they wanted to start their own business. In another survey of 2,000 Americans, nearly 80 percent of respondents said that entrepreneurs are critically important to job creation. The Net Gen is predicted to integrate technology innovation and entrepreneurialism that will enable solutions to create new jobs and markets, pulling businesses out of the current economic crisis.
Technology is imbedded in our society and evolves more and more everyday producing endless amounts of opportunity to build an enterprise. The Net Generation is at the forefront of this revolution, but the generations to follow will assist in the transformation of commerce. Disney has joined the movement by partnering with the Kauffman Foundation in the development of the award winning Internet simulation game that gives millions of children the chance to run a business in Opportunity City at Disney.com. Our economy may be caught in the storm, but as the world embraces technology and encourages the entrepreneur; our youth will capitalize on their ideas and widespread access to technology, there is sure to be a rainbow in sight.
By: Amber Bowker
