If you want to freeze a row of titles or categories so that you can keep them in sight as you enter data further down your spreadsheet, Microsoft Excel has a handy Freeze Panes function. To lock a pane, use your mouse to select the row below or the column to the right of where you want to freeze. On the Window menu, click Freeze Panes.
The iMic is a USB sound device for Macs and PCs – like an external sound card.
It provides better sound quality than the rather poor onboard sound that the Mac Mini comes with, and also provides a microphone/line-in socket which the Mac Mini lacks altogether. This isn’t really core to the media centre but it will form part of the finished project. Learn More.
The Ipad was launched in January and Apple has been extremely excited about their latest inovation. However, it seems that the company is facing a new marketing challenge in the manner they are broadcasting their latest category of technology. If Apple fails to introduce their new product, they could be facing marketing challenges with their consumers in the future.
Apple has been lucid about certain information provided to the consumers. They know when the Ipad is expected to hit stores which is April 3rd, also what kinds of iPads will be available for purchase, which are the WiFi models. In addition, they know that consumers will be able to pre-order their iPad via online delivery or Apple Store pick up.
What is uncertain and unknown is how they can broadcast their message in a fun and grasping manner for their target market. Apple is aiming to establish a method to ensure that the significance of the iPad will successfully reflect the originality. Different from the Macbook, iPod and iPhone, this time Apple is launching a new device category to their existing consumers as well as a new market. It is a fact that certain consumers have already established their mindset on what they are expecting from the iPad. but with customers who are still undecided, if Apple does not execute the introduction of their product properly by establishing this new category in the consumers’ minds, the iPad may have a weak position relative to other products established in this category.
The IPad will enter the market to compete with the new wave of the mini computer, and will hope to introduce a new touch to a relatively new market. The trick is to find a way to differentiate the IPad to the customer. Apple is known for its unique touch with its devices, and to achieve the same success as it has with the past, it seems that the marketing efforts should focus on what’s unique and “Apple” about the IPad.
One way that Apple can deal with this situation is to position the iPad as an electronic media delivery device. Making a point out of the fact that people can connect with books, newspapers, magazines and online media as easily and effortlessly with the iPad.
Quite often Mac users operate under the assumption that they are immune to viruses and malware attacks. The truth is, Mac users make up a smaller percentage of overall users, constituting a smaller target, and thus yielding a smaller reward to the attacker. That is not the same as being bullet proof. Additionally, Microsoft has continually drawn the fire of the hacking community much more often than other companies offering operating systems and applications. This has fostered a false sense of security in the Mac user community. Malware can be written to infect anything, including phones and other handheld devices.
Our position is that users should be vigilant, regardless of their choice of computing platform. Patch your systems often and beware of the sites you visit and the offers/warnings you click on. Below is an example of a website designed to lure in visitors. Once there, they are prompted to take an extra step in order to play a video. This is a common action for many sites, but this particular one uses the user action to launch illicit code. It isn’t only the promise of nudity that is used as a lure for users, so don’t get caught up in being judgmental of the intent of the user visiting this site.
“Hackers have created webpages claiming to contain the notorious Erin Andrews peephole video in their attempt to infect Mac and Windows computers. It’s no surprise that when news broke that a voyeur had secretly filmed her through the peephole of her hotel room door that the internet would be abuzz…
… If you visit from an Apple Mac we identify the malware as the OSX/Jahlav-C Trojan horse. Windows users are also at risk (I almost didn’t need to say that, did I?). When we tested it on a Windows computer we saw it serving up Mal/EncPk-IF on occasions, and at other times rogue anti-virus product Mal/FakeAV-AY.”
Posted on July 19th, 2009 by Graham Cluley, Sophos
Erin Andrews peephole video spreads malware
Author: Jim Cowden (Control Point)
