Posts Tagged ‘iphone’

Biggest Leap forward: Welcome iPhone 4!

Friday, June 18th, 2010

Yes, once again the rest of the tech world welcomes Apple to the “Revolution”. On Monday June 7, 2010, Steve Jobs announced the latest and upgraded invention of the iPhone. He stated that it is one of the most creative things that Apple has ever invented.  It offers over 100 new features and has stainless steel casing being described as the thinnest Smartphone on the planet and almost 25 percent thinner than the iPhone 3GS. It contains volume controls on the side of the phone with a front facing camera. The back of the phone consists of a microphone and a 30pin connector for docking, as well as a speaker, sleep/wake button and a headset input. What they did is basically took the already made iPhone and combined it with the iPad design and made it the size of an iPhone. Yet they made some pretty awesome tools to go along with it.

I think the awesome screen, better camera + flash; 900MHz and 802.11n support, new design, 720p video recording, A4 CPU and improved battery capabilities make it worth it. I am curious to see what its capabilities are when it comes to gaming, particularly with the gyroscope adding “Six axis” control. Not sure how I feel about the front camera. It’s not exactly revolutionary when you consider three were doing it 5 years ago but considering how awful the video quality was, not to mention the price a *good* quality front camera over Wifi (for now) with H.264 might be more important/a bigger selling point than some critics realize, particularly in the US which has never really had video calling, and particularly if other apps can take advantage of it. Furthermore, it was interesting to find out that Microsoft’s Bing will also be utilized as a default search engine. Google will still remain the iPhone’s default search next to Yahoo and Bing which will be available options too.  Also since the iPad is running on the “iPhone OS” Apple renamed its mobile device operation system to “iOS4”, surrounding all of its mobile devices: the iPhone, the iPad, and the iPad touch.

Apple has built a very marketable reputation for itself. It’s established itself as the ‘premium’ gadget vendor. What they do, they do well. What they are late to the party with cannot be ignored, but what they do implement is implemented well. Their products have the “I want” factor; somehow make something of great desire.

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AT&T pulls out an unexpected win at SXSW…

Thursday, April 22nd, 2010

AT&T did something no one expected at South by SouthWest this year.  They did their job!

With the service disaster that was last year’s SXSW, no one expected AT&T would be able to deal with the even greater bandwidth and service needs of an even bigger show! But they did. With over 210,000 tech savvy attendees, all using the iPhones and other AT&T phones for Twitter, Facebook, blogging, uploading photos and making phone calls, this was no easy task but AT&T had a rock solid showing.

AT&T experienced a lot of problems last year with awful coverage and horrific data speeds and because of that the company has had really bad press during the last few years mostly due to their coverage issues in major cities, i.e. NY, SF and parts of LA.

That being said, clearly SXSW worked for them. Why? What did they do different? They prepared for it like it was the super bowl. They brought in a bunch of extra mobile antenna trucks and they FLOODED the place with signals. Good for them! I’m glad they finally figured out that, tech conventions NEEDS dependable wireless. Furthermore, they used 6 foot antennas. From what I understand this makes a big difference over the 2 foot ones. Places like Sanfrancisco only let 2 foot antennas to be installed, and they also complain about the service.  I think it would be a great idea if they installed 20 foot towers on every building in LA so we would have better network coverage.

All things considered I think AT&T is really putting their best foot forward. I highly doubt Verizon could do any better if they had the bandwidth drain that AT&T has with all its iPhone users. I mark this as a feather in the very beat up cap that is AT&Ts public image. Good for you AT&T! Keep it up so we don’t have to all switch over from our iPhones!

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Apple’s center problem: creating a craving for consumers about the Ipad

Thursday, March 11th, 2010

 The Ipad was launched in January and Apple has been extremely excited about their latest inovation. However, it seems that the company is facing a new marketing challenge in the manner they are broadcasting their latest category of technology. If Apple fails to introduce their new product, they could be facing marketing challenges with their consumers in the future.

 Apple has been lucid about certain information provided to the consumers. They know when the Ipad is expected to hit stores which is April 3rd, also what kinds of iPads will be available for purchase, which are the WiFi models.  In addition, they know that consumers will be able to pre-order their iPad via online delivery or Apple Store pick up.

 What is uncertain and unknown is how they can broadcast their message in a fun and grasping manner for their target market. Apple is aiming to establish a method to ensure that the significance of the iPad will successfully reflect the originality. Different from the Macbook, iPod and iPhone, this time Apple is launching a new device category to their existing consumers as well as a new market. It is a fact that certain consumers have already established their mindset on what they are expecting from the iPad. but with customers who are still undecided, if Apple does not execute the introduction of their product properly by establishing this new category in the consumers’ minds, the iPad may have a weak position relative to other products established in this category.

 The IPad will enter the market to compete with the new wave of the mini computer, and will hope to introduce a new touch to a relatively new market.  The trick is to find a way to differentiate the IPad to the customer.  Apple is known for its unique touch with its devices, and to achieve the same success as it has with the past, it seems that the marketing efforts should focus on what’s unique and “Apple” about the IPad.

 One way that Apple can deal with this situation is to position the iPad as an electronic media delivery device. Making a point out of the fact that people can connect with books, newspapers, magazines and online media as easily and effortlessly with the iPad.

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Tech motivation for HP: Smart phones

Sunday, March 7th, 2010

Hewlett Packard is one of the world’s most flourishing manufacturers of desktop computers, printers, servers, and laptops. With a strong and reputable consumer brand, the company has managed to grow its services and expand to provide services to a large number of businesses. During the first quarter of the company’s development, HP managed to establish a sales growth of 8%. On the other hand, HP has surprised analysts with their declining market performance with their hand-held products including the iPaq Smart Phone. Their sales have dropped $25 million in the first quarter while Apple had a $5.6 billion market growth with their iPhone.

 HP has realized that because of the iPhone, Apple has managed to build more intensive relationships with customers. They have accomplished more than three billion software applications through the store which is directed to the iPhone.  Now, Apple is looking to repeat this with their latest invention which is the iPad, a tablet computer which was recently launched. Researchers at HP are using this as a motivation key for building the reputation of their hand-held products and  have talked about developing software’s and services that will let people print easily from their phones as well as manage and communicate their photos and communications more efficiently with each other through mobile versions of social networks. 

 It is expected that HP is to offer a smart phone in the coming year that will utilize the latest mobile version of Windows. Already, there is a lot of competition in the cell phone industry and it is a good idea that HP has announced to dedicate more of their focus on other products on the side of the Smartphone category.

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