Posts Tagged ‘HR’

Twitter on the roll

Tuesday, March 23rd, 2010

Twitter is a social networking website that shares what is happening with you, and what you are doing on a daily basis that others may find interesting and some can relate to. You can also follow others that you find interesting, for example: your favorite DJ, Singer, and Actress. It is a great way to see what is going on with your Friends /Family members without feeling the need to contact them if you are short on time for conversation.

With technology improving Twitter has announced that it will be introducing “@anywhere” which is a new podium that will allow partner websites such as Amazon, Bing, Citysearch, Digg and eBay to link to Twitter. This service will give the access to twitter users to send and receive messages while they are browsing through these websites. This means that users will be able to follow related tweets without leaving the site and basically this will allow partners to communicate in a more efficient manner in their conversations and their product positioning with Twitter. @ anywhere can be employed with a few lines of JavaScript code. 

@anywhere is going to decrease communication obstacles across different social media websites and portals. It will allow conversations to flow rather than having to manage so many different characteristics to engage around content.  Right now people can make different comments on each site but they have to repost on twitter. @ anywhere will make it simple for people to share contents and dialogues. 

I think this is a fantastic idea. This service will also help marketers in building their brand reputation and promoting their products. It is a tactic for people to involve themselves in conversations that will make them talk about a product or service that they might not even be aware of. A fact is that consumers tend to purchase products that they find out through word of mouth or that are recommended by others. Reading tweets about a product review that links to the actual page, such as Amazon would enable sales of the product.

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Apple’s center problem: creating a craving for consumers about the Ipad

Thursday, March 11th, 2010

 The Ipad was launched in January and Apple has been extremely excited about their latest inovation. However, it seems that the company is facing a new marketing challenge in the manner they are broadcasting their latest category of technology. If Apple fails to introduce their new product, they could be facing marketing challenges with their consumers in the future.

 Apple has been lucid about certain information provided to the consumers. They know when the Ipad is expected to hit stores which is April 3rd, also what kinds of iPads will be available for purchase, which are the WiFi models.  In addition, they know that consumers will be able to pre-order their iPad via online delivery or Apple Store pick up.

 What is uncertain and unknown is how they can broadcast their message in a fun and grasping manner for their target market. Apple is aiming to establish a method to ensure that the significance of the iPad will successfully reflect the originality. Different from the Macbook, iPod and iPhone, this time Apple is launching a new device category to their existing consumers as well as a new market. It is a fact that certain consumers have already established their mindset on what they are expecting from the iPad. but with customers who are still undecided, if Apple does not execute the introduction of their product properly by establishing this new category in the consumers’ minds, the iPad may have a weak position relative to other products established in this category.

 The IPad will enter the market to compete with the new wave of the mini computer, and will hope to introduce a new touch to a relatively new market.  The trick is to find a way to differentiate the IPad to the customer.  Apple is known for its unique touch with its devices, and to achieve the same success as it has with the past, it seems that the marketing efforts should focus on what’s unique and “Apple” about the IPad.

 One way that Apple can deal with this situation is to position the iPad as an electronic media delivery device. Making a point out of the fact that people can connect with books, newspapers, magazines and online media as easily and effortlessly with the iPad.

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One of the Biggest Tech Shifts of Our Lifetime

Thursday, February 25th, 2010

Today, companies involve huge IT departments that are dedicated to storing and sharing extensive data. This means huge amounts of data and data servers being handled by companies who are at best minimally familiar with the ins and outs of computing. Presently there are more than 15 million computer servers operating globally. Every organization has to build its network for its peak demand leaving 80% of the running servers idle every day, which as you may imagine leads to huge waste of time and money for these companies.

There is an expansion of networks, computer storage and servers, and the growth has left companies wanting a new solution to their computing needs. “Data Utilities” will allow companies to discard their data storage infrastructure and hand off all their data storage and maintenance needs to third parties able to efficiently and responsibly manage them.  These data utilities will allow sharing of servers to meet the peak needs of companies without requiring the company to pay for and maintain the server during its times of lower demand.

The concept of data utilities isn’t all that new, and we all use them everyday.  For example, every time you share photos through services such as Facebook, snapfish, Shutterfly, Kodak, or Flicker, you are operating in the cloud and using a data utility.   Similarly, the online software suite from Google Apps allows users to generate and access information and spreadsheets exclusively online.  Users can create, edit, and share all sorts of files from any computer with Internet access.

Basically any kind of storage can be met by a data utility. It is estimated that the internet contains 5 million terabytes of data. That is just an initiating point since constant improvement will only increase storage demands. Data utilities will allow the collaboration of computing power, data storage, software applications, and other IT needs through a global network. It will permit businesses to concentrate on what to offer rather than technical know-how of how to offer the service.

At the time of great economic concern where cost efficiency is gold, the data utility trend has only hastened.  IT decisions are being made based on economic reasoning as well as a technical viewpoint. Data utilities enable companies to utilize resources on demand and pay for them when needed.

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Cut Costs and Increase Efficiency!

Tuesday, December 1st, 2009

cut-costAs the nation fights to pull out of this economic crisis businesses must be prepared to take an objective look at their bottom line. By eliminating unnecessary overhead, companies can concentrate on building and expanding their foundation, placing the emphasis on their core product or service.

With the advancement of technology there are many cost effective strategies entrepreneurs and small business owners can implement to leverage their enterprise and increase efficiency.

Most small business owners wish they had more time to focus on growing their business, but are too often bogged down with tedious tasks that are so time consuming they prevent and/or slow down their growth. The solution is outsourcing; whatever your companies requirements, you can literally outsource almost anything.

Human Resources (HR) - Depending on the size of your business and how much control you want to maintain over HR functions, you can either outsource all your HR needs or contract for individual services.

The basic services offered by HR outsourcing firms:

  • Overseeing organizational structure and staffing requirements
  • Recruiting, training, and employee development
  • Personnel File Maintenance
  • Tracking Department objectives, goals, and strategies
  • Benefits administration
  • Employee orientation programs
  • Ensure compliance with all State & Federal labor laws & informational posting requirements

Payroll- Many employers outsource some of their payroll and related tax duties to third-party payroll service providers. They can help ensure filing deadlines and deposit requirements are met. If your business does not keep accurate records you could be fined. California passed a law that imposes a $750 payroll fine on small businesses that aren’t able to quickly produce accurate payroll records upon an employee’s request; it is rumored that other states will follow with similar legislation. Outsourcing payroll will greatly streamline business operations.

The basic services offered by Payroll outsourcing firms:

  • Processing payroll and record maintenance on behalf of the employer
  • Reporting, collecting, and depositing employment taxes with State and Federal agencies.
  • Timely filing of Quarterly State and Federal Employer Tax Returns
  • Provide Calendar Year-end services such as issuing W2s, reconciling 941s & DE7

Information Technology (IT) Services – Remaining adaptable to the market is crucial to any small businesses success. In the majority of industry, 100% of business functions are run on computers. Your business relies strongly on your network which requires a strong IT infrastructure.  StoneHill, an Industry leader, recognizes the importance a business’s health and offers a free Technology Review. By outsourcing these services you can convert fixed IT costs to variable, significantly decreasing overhead and creating an increase in service availability and overall efficiency.

The basic services offered by StoneHill and other IT firms:

  • Maintenance Plan
  • Managed Services
  • 24/7 Emergency Support
  • Online Disaster Recovery
  • SPAM & Virus Filtering
  • Special Projects
  • Communication Network Set-up & Maintenance
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