The economy is forcing companies to cut back on holiday gift giving. According to a recent survey conducted by American Express only 47% of Small Businesses plan on giving gifts this holiday season.
If your company is struggling with the decision of gift giving there are a few things you should consider:
* Is your company based heavily in customer service?
If your company prides and markets itself on your outstanding customer service it may be important to show you are customer friendly by giving a gift.
* Have you given gifts in the past?
If your company has given gifts in the past and this year stops it may put up a red flag; giving the impression to your customers that your business is not doing well.
*Are your client relationships crucial to your success?
If your business is built upon the foundation of strong client relationships then it is probably important to acknowledge those relationships.
Gifts are a way of conveying appreciation to your clients and that you value their business. If you look at holiday gifts as an investment in your company rather than a cut into your budget you will surely see the rewards as business improves.
Holiday gifts don’t have to break the bank; the IRS will only allow up to a $25 deduction per person (“donee”) during the tax year. Therefore, you can get creative in your gift giving, still provide meaningful tokens of appreciation to your clients and reap the tax benefits.
The traditional pen, mug, or calendar has fallen down the popularity pole; many small business owners try to capitalize on gifts that reflect the customer’s personality. Others are discounting services to their clients; a creative an affordable way to say thank you.
Below are links to sites that provide great gift Ideas for under $25 and under:
Eco Friendly Company Logo Gifts
Holiday Gifts Under 25 Dollars
By: Amber Bowker
