Posts Tagged ‘bing’

Twitter on the roll

Tuesday, March 23rd, 2010

Twitter is a social networking website that shares what is happening with you, and what you are doing on a daily basis that others may find interesting and some can relate to. You can also follow others that you find interesting, for example: your favorite DJ, Singer, and Actress. It is a great way to see what is going on with your Friends /Family members without feeling the need to contact them if you are short on time for conversation.

With technology improving Twitter has announced that it will be introducing “@anywhere” which is a new podium that will allow partner websites such as Amazon, Bing, Citysearch, Digg and eBay to link to Twitter. This service will give the access to twitter users to send and receive messages while they are browsing through these websites. This means that users will be able to follow related tweets without leaving the site and basically this will allow partners to communicate in a more efficient manner in their conversations and their product positioning with Twitter. @ anywhere can be employed with a few lines of JavaScript code. 

@anywhere is going to decrease communication obstacles across different social media websites and portals. It will allow conversations to flow rather than having to manage so many different characteristics to engage around content.  Right now people can make different comments on each site but they have to repost on twitter. @ anywhere will make it simple for people to share contents and dialogues. 

I think this is a fantastic idea. This service will also help marketers in building their brand reputation and promoting their products. It is a tactic for people to involve themselves in conversations that will make them talk about a product or service that they might not even be aware of. A fact is that consumers tend to purchase products that they find out through word of mouth or that are recommended by others. Reading tweets about a product review that links to the actual page, such as Amazon would enable sales of the product.

Bing’s economic recovery plan offers double cash back

Monday, August 10th, 2009

moneyBing is offering double cash back when you search and shop through Bing Shopping.  Dubbed “double savings day”, this promotional gig will pay users twice the amount of what they usually get when they do use Bing shopping search to purchase stuff online. This could go as high as 50% total cashback.

The Double savings day gig will run until the whole month of August, so if you have some stuff to buy and you’re planning to get it online it might actually save you some extra bucks if you use Bing Shopping and Bing Cashback.

Check out the Double savings days FAQ for more details.

How risky are you?

Tuesday, June 30th, 2009

shark_waveOne of the most common internet related questions we get at StoneHill, is “Which sites are dangerous?” or “How do I know if a site has spyware or viruses?” It’s a tough question and one that may never have a complete answer. That being said, we have found some the most dangerous search terms in the entire internet. By far the most dangerous search terms you could use would be “free music downloads.” Searching for that phrase seems to put around 20% of web surfers into the hands of websites that distribute malicious software, also known as “malware.” We all love free things but searching for the anything coupled with the word “free” is also one of the most dangerous searches in terms of malicious results.

The study that our researchers found examined 2,600 popular keywords on five major search engines — Google, Yahoo, Live, AOL and Ask — and analyzed 413,000 Web pages. The categories that had the highest risk of run-ins with malware: screen savers, free games, work from home, Olympics, videos, celebrities, music and news. The riskiest specific terms are: word unscrambler, lyrics, myspace, free music downloads, phelps, game cheats, printable fill-in puzzles, free ringtones and solitaire.

When we saw the results of the study, we all scratched our heads and noticed those terms and categories that were the riskiest were definitely not risque. This certainly points to the level of sophistication and social engineering that is going into luring users to these malicious sites. It may explain how your grandma got that virus; she searched for “word unscrambler.”

Bing show significant increase in paid paid advertisers (PPC).

Thursday, June 25th, 2009

bing_vs_googleBing now has another feather in their cap.  According to Efficient Frontier’s latest report, Bing’s share of paid clicks increased to 13% from 8% prior to its launch two weeks ago. If this trend continues Google will have something to really worry about.

This is in addition to other positive indicators we’ve observed over the last few weeks such as Bing getting the number two spot in search market share for a day. The fact that Bing is showing some positive performance in the search industry is a good thing for all of us.  This industry has needed some competition for years to force research and development in all search engines.  The consumer will be the one to win in this competition.

This is all simply preliminary data which may turn out to be nothing at all.

What do you think of all this?