Twitter is a social networking website that shares what is happening with you, and what you are doing on a daily basis that others may find interesting and some can relate to. You can also follow others that you find interesting, for example: your favorite DJ, Singer, and Actress. It is a great way to see what is going on with your Friends /Family members without feeling the need to contact them if you are short on time for conversation.
With technology improving Twitter has announced that it will be introducing “@anywhere” which is a new podium that will allow partner websites such as Amazon, Bing, Citysearch, Digg and eBay to link to Twitter. This service will give the access to twitter users to send and receive messages while they are browsing through these websites. This means that users will be able to follow related tweets without leaving the site and basically this will allow partners to communicate in a more efficient manner in their conversations and their product positioning with Twitter. @ anywhere can be employed with a few lines of JavaScript code.
@anywhere is going to decrease communication obstacles across different social media websites and portals. It will allow conversations to flow rather than having to manage so many different characteristics to engage around content. Right now people can make different comments on each site but they have to repost on twitter. @ anywhere will make it simple for people to share contents and dialogues.
I think this is a fantastic idea. This service will also help marketers in building their brand reputation and promoting their products. It is a tactic for people to involve themselves in conversations that will make them talk about a product or service that they might not even be aware of. A fact is that consumers tend to purchase products that they find out through word of mouth or that are recommended by others. Reading tweets about a product review that links to the actual page, such as Amazon would enable sales of the product.
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- Twitter to roll out ‘@anywhere’ service (macworld.com)
- Details: Twitter’s New @Anywhere Platform (mashable.com)
Bing now has another feather in their cap. According to Efficient Frontier’s latest report, Bing’s share of paid clicks increased to 13% from 8% prior to its launch two weeks ago. If this trend continues Google will have something to really worry about.