How often do you research a new product or service online before making a purchase? When you are networking and someone hands you a business card with a gmail or other like account; how likely are you to pursue a business relationship?
The business world is always evolving and if your business isn’t transforming to keep up with Industry trends, chances are you will find yourself beat by your competition or worse; locked out of the market.
The amount of Internet users has grown 380.3 percent worldwide since 2000 and 134 percent in the United States. According the Consumer Behavior report published by PriceGrabber.com; 91 percent of consumers said researching products online made them feel more confident about their purchases.
In today’s market it is imperative to the growth and success of your business to have a professional web presence. Your website is part of your Identity; it makes a strong impact on your image. Therefore, whether you are a small business owner, an entrepreneur, an author, an artist, a band, or any other entity determined to succeed you need to take a look at the face you show the world; your website.
There are many things to consider when performing a website audit:
*Is the design consistent with your Identity; are you branding your company?
*Is your website user friendly; can existing and potential clients easily navigate your site?
*Do you provide convenient methods of contact you; both email and phone?
*Do you have a lead capture system in place?
*Do you have an online campaign in place so people find you when searching for your product or service?
Websites have no boundaries; once you are online you are International. By establishing a web presence you significantly expand your market presence and at a fraction of the cost. It is my belief that the Advertising industry is quickly transitioning its focus to the World Wide Web and as technology advances we will see a major increase in online businesses and virtual offices.
At StoneHill Tech www.stonehilltech.com we are very aware of how important it is to maintain and update our website. Our development team in made up of system architects, programmers, and developers who take the needs of our clients and translate them into elegant, automated and functional tools. We also host provide website hosting for the majority of our clients as well.
Heath Griffin hits on some very strong points to consider when considering building your own website in his blog posting: What Makes a Great Website
