“StoneHill Tech” is conducting a brief study on the blow to the economy of small businesses! We would love to know how this has affected your industry! Our goal is to determine how we can provide the best technical service to satisfy our clients in a proactive manner. Your results can institute your outlook on the economy so that you can benchmark your business against others in Orange County. http://www.surveymonkey.com/s/7X6JQCQ Results will be posted on Blog, newsletter, Twitter, and Facebook April 6th.
Archive for March, 2010
Economic impact survey
Monday, March 15th, 2010Apple’s center problem: creating a craving for consumers about the Ipad
Thursday, March 11th, 2010The Ipad was launched in January and Apple has been extremely excited about their latest inovation. However, it seems that the company is facing a new marketing challenge in the manner they are broadcasting their latest category of technology. If Apple fails to introduce their new product, they could be facing marketing challenges with their consumers in the future.
Apple has been lucid about certain information provided to the consumers. They know when the Ipad is expected to hit stores which is April 3rd, also what kinds of iPads will be available for purchase, which are the WiFi models. In addition, they know that consumers will be able to pre-order their iPad via online delivery or Apple Store pick up.
What is uncertain and unknown is how they can broadcast their message in a fun and grasping manner for their target market. Apple is aiming to establish a method to ensure that the significance of the iPad will successfully reflect the originality. Different from the Macbook, iPod and iPhone, this time Apple is launching a new device category to their existing consumers as well as a new market. It is a fact that certain consumers have already established their mindset on what they are expecting from the iPad. but with customers who are still undecided, if Apple does not execute the introduction of their product properly by establishing this new category in the consumers’ minds, the iPad may have a weak position relative to other products established in this category.
The IPad will enter the market to compete with the new wave of the mini computer, and will hope to introduce a new touch to a relatively new market. The trick is to find a way to differentiate the IPad to the customer. Apple is known for its unique touch with its devices, and to achieve the same success as it has with the past, it seems that the marketing efforts should focus on what’s unique and “Apple” about the IPad.
One way that Apple can deal with this situation is to position the iPad as an electronic media delivery device. Making a point out of the fact that people can connect with books, newspapers, magazines and online media as easily and effortlessly with the iPad.
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Utilizing Twitter to create Business Relationships
Monday, March 8th, 2010
Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Why we use twitter is because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely. With Twitter, you can stay hyper-connected to your friends and always know what they’re doing. Or, you can stop following them any time. You can even set quiet times on Twitter so you’re not interrupted. Twitter puts you in control and becomes a modern antidote to information overload. Twitter is now moving forward to another level in order to create potential business relationships for SMB owners. It is starting to become a good promotional campaign to create new leads for a company, as well as being a cost effective method to market businesses.
Twitter can help create business credibility, market your business and grow your online & offline network. Twitter offers an array of creative options that can enhance the marketing efforts of your business in an efficient manner. First, Twitter can provide a user friendly and effective process of communication between clients and companies so that both parties understand the core values and ethics of each other. Furthermore, it is a rapid approach for sharing high quality content that is essential to consumer needs, as well as the exchange of information about the organization that customers, colleagues and others may be interested to learn about. You can market your business by publishing your Twitter handle on all direct mailings, email newsletters, blog posts and newsletters through the website and diverse marketing channels. Growing online networks can involve hosting weekly Twitter chats to bring your business community together as well as connecting your Twitter account to LinkedIn and your company website. It may further provide users the opportunity of using the Advanced Search to track down local conversations and also using the Twitter Search to track when potential customers mention a competitor. Additionally, it is a good promotional venue for offering promotions such as coupons to community members for certain business purchases.
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Tech motivation for HP: Smart phones
Sunday, March 7th, 2010Hewlett Packard is one of the world’s most flourishing manufacturers of desktop computers, printers, servers, and laptops. With a strong and reputable consumer brand, the company has managed to grow its services and expand to provide services to a large number of businesses. During the first quarter of the company’s development, HP managed to establish a sales growth of 8%. On the other hand, HP has surprised analysts with their declining market performance with their hand-held products including the iPaq Smart Phone. Their sales have dropped $25 million in the first quarter while Apple had a $5.6 billion market growth with their iPhone.
HP has realized that because of the iPhone, Apple has managed to build more intensive relationships with customers. They have accomplished more than three billion software applications through the store which is directed to the iPhone. Now, Apple is looking to repeat this with their latest invention which is the iPad, a tablet computer which was recently launched. Researchers at HP are using this as a motivation key for building the reputation of their hand-held products and have talked about developing software’s and services that will let people print easily from their phones as well as manage and communicate their photos and communications more efficiently with each other through mobile versions of social networks.
It is expected that HP is to offer a smart phone in the coming year that will utilize the latest mobile version of Windows. Already, there is a lot of competition in the cell phone industry and it is a good idea that HP has announced to dedicate more of their focus on other products on the side of the Smartphone category.
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