Archive for the ‘Tips’ Category

Utilizing Twitter to create Business Relationships

Monday, March 8th, 2010

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? Why we use twitter is because even basic updates are meaningful to family members, friends, or colleagues—especially when they’re timely. With Twitter, you can stay hyper-connected to your friends and always know what they’re doing. Or, you can stop following them any time. You can even set quiet times on Twitter so you’re not interrupted. Twitter puts you in control and becomes a modern antidote to information overload. Twitter is now moving forward to another level in order to create potential business relationships for SMB owners. It is starting to become a good promotional campaign to create new leads for a company, as well as being a cost effective method to market businesses.

Twitter can help create business credibility, market your business and grow your online & offline network. Twitter offers an array of creative options that can enhance the marketing efforts of your business in an efficient manner. First, Twitter can provide a user friendly and effective process of communication between clients and companies so that both parties understand the core values and ethics of each other. Furthermore, it is a rapid approach for sharing high quality content that is essential to consumer needs, as well as the exchange of information about the organization that customers, colleagues and others may be interested to learn about.  You can market your business by publishing your Twitter handle on all direct mailings, email newsletters, blog posts and newsletters through the website and diverse marketing channels. Growing online networks can involve hosting weekly Twitter chats to bring your business community together as well as connecting your Twitter account to LinkedIn and your company website. It may further provide users the opportunity of using the Advanced Search to track down local conversations and also using the Twitter Search to track when potential customers mention a competitor. Additionally, it is a good promotional venue for offering promotions such as coupons to community members for certain business purchases.

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How Green is your I.T.?

Thursday, February 11th, 2010

 “Green” back offices and data centers are becoming quite a trend these days — not only because of their energy efficiencies, but also because of the costs they save. With the economic downturn, making IT operations more efficient not only makes practical sense, but is becoming necessary. As your business grows your IT infrastructure will become more complex, therefore the time is NOW to implement strategies that will save time, energy, money, and increase your company’s overall productivity.

StoneHill Tech’s Green IT Strategies:

Go Virtual

  • Virtualization dramatically improves the efficiency and availability of  applications in your organization, reduces energy cost and improves operations by managing information traffic and workflow.
  • By condensing all files and applications to one server, your business will best utilize your hardware and software resources.

Improve airflow: Improving airflow is easy and inexpensive. To immediately improve efficiency, ensure that:

  • Cables, etc., are positioned so they do not restrict airflowMissing ceiling tiles are replaced so no cold air is misdirected.
  • Hot air does not ecirculate, by flowing over the tops of racks or around the rows.
  • Migrating racks to hot aisles/cold aisles is a continual process.
  • CRAC units are positioned for maximum efficiency.
  • Servers are designed with front-to-rear airflow.
  • The return (hot) air plenum accommodates required airflow

Dispose of  eWaste

It is probably no surprise that in our current age of technology and computer dependency eWaste (electronics waste) is the fastest growing form of toxic waste in the world.  However, since society has begun to realize this there have been companies sprouting up all over that will actually come to your business and collect all your eWaste for free. We use an awesome local company; Go Green eWaste Recyclers.

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GOOGLE BROWSER SIZE: Google can tells us what information the viewers are seeing

Wednesday, February 10th, 2010

 “Above the fold” refers to the story printed at the top of the page. The term originates from the newspaper industry where the story on the front cover is the most important story. It is the most sought after spot because it is what readers see first.

The web design industry picked up the term and many professionals are still biased about how it works. In companies employees and teams look for prominent positions to place their contents, assuming that the content below the fold will be missed. I am not 100% influenced by the “above the fold” concept. There could be no clear fold line since monitors vary in sizes, tool bars use space and browsers may not necessarily be full screen.

However, there may be certain design squeezes that can make sure that viewers notice detailed areas.  A perfect example is Google. They managed to increase Google Earth downloads because they altered the “Download” button upward by 100 pixels.  It is a proven fact that Google likes to show the world their speed and accuracy, but now they have designed a way for other companies to follow their lead.  Google has once again astonished us with their technical expertise coming up with an application called “Google Browser Tool” that will show website owners how the layout and design of their website influences user exposure.

The company created “Browser Size,” a new tool from Google Labs that indicates how many people see certain areas on your webpage. The illustration is calculated from browser height and width information gathered at Google.com.  A given point in the browser, the tool will tell you what percentage of users can see it. For example, if an important button is in the 80% region it means that 20% of users have to scroll in order to see it. If you’re a web designer, Browser Size can be utilized to minimize scrolling and to highlight the essential parts of the page that are always important to your viewers. This is a good tool to make websites better and making the web improved for everyone.

Links:

Google Labs Browser Size tool

Google Blog announcement  – Browser Size: a tool to see how others view your website.

The new tool aims to help website owners figure out how the layout and design of their website should be made in order to attract more followers. Isn’t that great? The tool may not be perfect, but it appears that it’s worth a try, and offers an easy to see way of figuring out if your content is seen by your users the way you intend it to be.

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BEWARE OF THE ANTI-VIRUS

Monday, January 18th, 2010

About three weeks ago I sat down in front of my laptop to do my homework and a screen that looks like the one below popped up telling me I had serious threats/viruses on my computer.  Looks legitimate right?

antivirus

WRONG!!!! This anti-virus “software” was the virus. However, I didn’t think anything of it until I was suddenly locked out of the sites I frequent, such as my school, my Gmail, my bank, etc. I may not be Miss Techie, but I do know enough to recognize that this wasn’t normal. So, in casual conversation with Zach, who is a Mr. Techie,  regarding the  strange behavior of my computer, before I was even half way done he said, “You have a virus”. Those dreaded words rang in my ears as I began to see the dollars falling from my wallet. Luckily, I work for the best IT company on earth and Zach was able to remove the virus within one day and install legitimate firewalls and virus protections.

Ironically, that same evening I was watching the nightly news where they were featuring a story on “New Organized Crime Rings”…HACKERS. Apparently, technology is not only transforming the way we do business, it has transformed theft as well. The newest trend amongst thieves is to send out   these nasty little parasites, disguised as helpful software, that infect your computer allowing the hacker to track your key strokes, thus gaining access to all of your personal passwords and information. A local OC business man was recently taken for $1,000,000 due to this type of scam. OUCH!

Two days ago, I was out sick and received an email from Zach saying three clients in the past week had been hit with the same thing and decided that YOU need to be aware of what is out there!!!! He sent me this really informative article:   Take a look, it could save you a lot of time, money & heart ache!

Beware fake anti-virus programs

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Backups Backups Backups

Wednesday, December 23rd, 2009

After living through the tragedy of my friend Kristen’s computer crashing last week, the internal conversations at StoneHill ignited a list of questions. My brain is dominated by the right side and does not operate even a little bit in a logical let alone technical sense. I have worked with computers my whole life, but in the last two months I have learned more than I ever imagined being around my brilliant co-workers.

Unfortunately, I not only had to report back to Kristen that due to her lack of knowledge about cleaning her computer had led to the death of her hard drive, but also had to tell her that because she failed to back-up her data there is a very good chance that all of her research, work, and personal items may be lost forever.  It seems backing up data is not only one of the most important components of maintaining your computer’s health, but also the most neglected.  In the midst of this conversation that not only intrigued, but inspired me to write this, another one of my co-workers Zach Hart made the statement “If there is not a backup system in place it can costs 10’s of thousands of dollars with no guarantee that all the data will be recovered.”

It’s amazing to me how much we think we know, but don’t. Therefore I wanted to share with you some tips and resources to prevent any suffering to you personally or professionally from data loss. This information caused me to inquire about how to effectively back-up data from the individual station to your businesses network.

  • Purchase a Zip Drive and back-up daily. Although this is the cheapest method it can be very time consuming and has limited memory.
  • Purchase and external hard drive that you can back up to regularly. Christos recommends: Western Digital.
  • Back-up online. This has become a very popular option where you rent virtual space to upload your data on.

StoneHill  offers an affordable service to our clients called BDR; this system is recommended for small to medium sized businesses. BDR is very affordable and has many great functions including, but not limited to the following:

  • Very frequent backups              
  • Optional off-site data storage
  • Multiple restore points
  • Standby server capabilities
  • Advanced restoration options 

With StoneHill’s BDR backups are performed as frequently as every 15 minutes, providing clients with numerous restoration points compared to traditional tape backups.

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Cleaning your Computer is Vital to it’s Health

Wednesday, December 16th, 2009

As a business owner your computer is your lifeline. In today’s society almost everything can and is done on the computer; shopping, marketing, school, we even date through our computers.  Due to the fact I am a part of the Net Generation I have truly never known anything different, but I have experienced the devastation of having my computer crash. Unfortunately, my dear friend and neighbor just suffered a similar fate. She came over a few weeks ago in tears holding her computer tower. I calmly removed it from the clench of her hands and sat her down at my kitchen table. She looked at me with desperate eyes and said; “my computer is broken; please help.” This may seem a little dramatic, but Kristen is currently enrolled in a Doctorate program for Forensic Psychology; a large part of her grade and successful graduation from this program relies on her Dissertation. Kristen’s Dissertation is on Post Traumatic Stress Syndrome; a subject she has researched for the past year. Guess where all this research is? Yep, on the machine next to my sobbing friend across from me. Kristen, knows I work for StoneHill Technical Solutions so she was looking to me for answers. However, I am not a tech and to be honest I don’t understand anything about the computer other then how to operate it, but luckily I have access to some of the greatest technical minds in the country.

I brought Kristen’s computer in for one of my associates; Christos Kirst to inspect. Upon opening it he made the comment “doesn’t anyone know to clean their computer” and as a non-tech my response was “why?” He then went on to explain the importance of keeping your computer clean. Dust blocks the circulation of air, which is of crucial importance for keeping your machine cool and heat is the biggest component to computer failure. If dust or animal hair clogs your vents and the vital components inside your computer it will heat up putting your computer’s health in jeopardy. Routine cleaning could save you lots of money, maintenance fees, and heartache.

Christos provided me with a few helpful tips to clean a computer. However, I advise you seek professional should the task seem too complicated.

The easiest and most affordable method is to buy a can of air; these can be purchased at your local Costco or office supply store.

Turn off and unplug your computer.

For the first of your cleaning series you should open your computer (any performed after, your computer can remain closed.) If your case has screws, use a screwdriver to remove them and open the side of the case opposite the motherboard. For screw-less cases slide the side panel off. Give the inside of your computer a good blast of air to dislodge and remove any dust particles clogging your system.

For laptops; simply place the nozzle of the air can inside the vents located on the sides and bottom of your laptop.

For computers; you should clean them every 60 to 90 days (to ensure you don’t forget schedule it in your planner & outlook calendar.)  For your laptop it is safe to repeat this process twice a year.

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5 Useful Tax Deductions for Small Businesses

Thursday, December 10th, 2009

The Holidays are here; a joyful time filled with festive family fun, lights sparkling up and down the streets, beautiful décor displayed wherever you go, and sinfully delicious food.tax

AND THEN: Uncle Sam comes knocking down your door with a gift of his own; your tax bill.

Many Small Businesses have had to downsize and cut costs wherever possible to survive this economic storm. Therefore, Tax Season can be terrifying and most definitely stressful. However, there are some write offs Small Business owners may not be aware of that can lower their tax bill and hopefully their stress level as well.

Taxes Deduction

   Yes, you read right; you can deduct taxes on your taxes. How? Any sales tax on business items, fuel taxes for business related travel, Real Estate taxes on any property used for the business. Although to clarify; unfortunately you cannot deduct federal income tax paid on business income.

Software and Subscriptions

Any software purchased in the year of 2009 can be 100% written off. Otherwise the deduction is generally written off over three years.

Legal and professional fee deductions

If you consulted an attorney about your small business,  hired an accountant to keep up your books, or outsourced your computer services you can write off their fees.

Vehicle Deductions

You can deduct vehicle expenses by mile or for actual expenses such as maintenance and gas. The IRS is currently offering initiatives for environmentally friendly practices; if you purchased a Hybrid for your business in or after 2005 you could receive a credit of up to $3,150.

Telephone Charges

If you have a phone dedicated solely to your business you can write 100% of all charges.

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Does your Website need a Facelift?

Friday, November 27th, 2009

   How often do you research a new product or service online before making a purchase? When you are networking and someone hands you a business card with a gmail or other like account; how likely are you to pursue a business relationship?

  The business world is always evolving and if your business isn’t transforming to keep up with Industry trends, chances are you will find yourself beat by your competition or worse; locked out of the market.

  The amount of Internet users has grown 380.3 percent worldwide since 2000 and 134 percent in the United States. According the Consumer Behavior report published by PriceGrabber.com; 91 percent of consumers said researching products online made them feel more confident about their purchases.

   In today’s market it is imperative to the growth and success of your business to have a professional web presence. Your website is part of your Identity; it makes a strong impact on your image. Therefore,  whether you are a small business owner, an entrepreneur, an author, an artist, a band, or any other entity determined to succeed you need to take a look at the face you show the world; your website.

There are many things to consider when performing a website audit:

*Is the design consistent with your Identity; are you branding your company?

*Is your website user friendly; can existing and potential clients easily navigate your site?

*Do you provide convenient methods of contact you; both email and phone?

*Do you have a lead capture system in place?

*Do you have an online campaign in place so people find you when searching for your product or service?

   Websites have no boundaries; once you are online you are International. By establishing a web presence you significantly expand your market presence and at a fraction of the cost. It is my belief that the Advertising industry is quickly transitioning its focus to the World Wide Web and as technology advances we will see a major increase in online businesses and virtual offices.

   At StoneHill Tech www.stonehilltech.com  we are very aware of how important it is to maintain and update our website. Our development team in made up of system architects, programmers, and developers who take the needs of our clients and translate them into elegant, automated and functional tools. We also host provide website hosting for the majority of our clients as well.

 Heath Griffin hits on some very strong points to consider when considering building your own website in his blog posting:  What Makes a Great Website

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Give the Gift of Thanks without Breaking the Bank

Monday, November 23rd, 2009

The economy is forcing companies to cut back on holiday gift giving. According to a recent survey conducted by American Express only 47% of Small Businesses plan on giving gifts this holiday season.Gift

If your company is struggling with the decision of gift giving there are a few things you should consider:

* Is your company based heavily in customer service?

If your company prides and markets itself on your outstanding customer service it may be important to show you are customer friendly by giving a gift.

* Have you given gifts in the past?

If your company has given gifts in the past and this year stops it may put up a red flag; giving the impression to your customers that your business is not doing well.

*Are your client relationships crucial to your success?

If your business is built upon the foundation of strong client relationships then it is probably important   to acknowledge those relationships. 

Gifts are a way of conveying appreciation to your clients and that you value their business. If you look at holiday gifts as an investment in your company rather than a cut into your budget you will surely see the rewards as business improves.

Holiday gifts don’t have to break the bank; the IRS will only allow up to a $25 deduction per person (“donee”) during the tax year. Therefore, you can get creative in your gift giving, still provide meaningful tokens of appreciation to your clients and reap the tax benefits.

The traditional pen, mug, or calendar has fallen down the popularity pole; many small business owners try to capitalize on gifts that reflect the customer’s personality. Others are discounting services to their clients; a creative an affordable way to say thank you.

Below are links to sites that provide great gift Ideas for under $25 and under:

Eco Friendly Company Logo Gifts

Holiday Gifts Under 25 Dollars

Gift Baskets Under 25 dollars

By: Amber Bowker

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Bing’s economic recovery plan offers double cash back

Monday, August 10th, 2009

moneyBing is offering double cash back when you search and shop through Bing Shopping.  Dubbed “double savings day”, this promotional gig will pay users twice the amount of what they usually get when they do use Bing shopping search to purchase stuff online. This could go as high as 50% total cashback.

The Double savings day gig will run until the whole month of August, so if you have some stuff to buy and you’re planning to get it online it might actually save you some extra bucks if you use Bing Shopping and Bing Cashback.

Check out the Double savings days FAQ for more details.

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