Bing now has another feather in their cap. According to Efficient Frontier’s latest report, Bing’s share of paid clicks increased to 13% from 8% prior to its launch two weeks ago. If this trend continues Google will have something to really worry about.
This is in addition to other positive indicators we’ve observed over the last few weeks such as Bing getting the number two spot in search market share for a day. The fact that Bing is showing some positive performance in the search industry is a good thing for all of us. This industry has needed some competition for years to force research and development in all search engines. The consumer will be the one to win in this competition.
This is all simply preliminary data which may turn out to be nothing at all.
What do you think of all this?
Tags: bing, bing.com, google, pay per click, ppc, search engine, sem
